You built it. It grew.
Now build the revenue motion it needs.

For founders who sell through platforms, institutions, and distribution partners. The motion that makes partnerships drive repeatable revenue.

WHAT CHANGES AT SCALE

Problems are harder to see

Early on, you're close to everything: the deals, the gaps, the customer feedback. You could see what needed fixing and move fast.

At scale, the challenge shifts. It's no longer about seeing the big picture, it's about the details of execution. The partnership that should be driving revenue isn't. The GTM motion that worked at $2M isn't translating at $10M. The team is moving but the revenue isn't compounding.

The gap isn't the vision. It's what happens between the vision and the team executing it. Someone has to understand where you're going, know what's operationally realistic, and build the alignment that gets every action tied to a defined outcome and not just activity.

That's the work.

WHAT THE DATA SHOWS

These aren't unique problems. They're predictable ones.

When growth depends on the founders, the data looks like this.

30%
slower growth

for founder-led sales
past $5M - $10M

85%
of leaders

call partnerships 'critical', but only 33% have a partnership strategy

74%
of strategies

never translate into clear action for the team

The gap isn’t awareness, it’s execution

WHAT WE WORK THROUGH TOGETHER

Approach

Three focuses

01 Revenue clarity -
map your revenue sources, identify where growth is compounding and where it's stalling, and build the motion around what's actually working with every action tied to a defined outcome.

02 Partnerships and distribution -
identify the right channels and relationships, structure deals that hold, and build the activation motion that gets partners to prioritize, distribute, and sell on your behalf and not just sign and stall.

03 Operating model for scale -
work alongside your team, building alignment from leadership down to the people executing, and closing the gap between the vision and what the team can actually run.

WHAT IS DELIVERED

What changes after we work together

Our work doesn't end at the signed deal or the defined plan. When the engagement ends, the motion doesn't stop. You'll have the infrastructure, the playbook, and a team that executes without depending on you for every decision.

You'll know which partnerships are worth moving on, how to structure them for scale, and how to build the activation motion that turns a signed agreement into compounding revenue.

WHAT THIS EXPERIENCE DELIVERS

With two decades of building revenue.

These are the results.

With two decades of building revenue.

These are the results.

138%
portfolio
growth

Built a revenue motion where none existed

61%
revenue growth in 3 months

One new partnership,
one new market

GTM
motion rebuilt
in 2 months

10% incremental revenue with
team executing independently

WHO I WORK WITH

Founders with real traction and growing complexity

As revenue expands and partnerships begin to matter, performance alone isn't enough. The business needs clarity in how revenue flows, which partnerships are worth pursuing, and how the team executes without it depending entirely on you.

That's the moment clarity becomes a competitive advantage.

START A CONVERSATION

This is usually the moment

Most founders feel it before they can name it. Growth is working but revenue isn't compounding the way it should.

This is usually the right moment to have the conversation.

Let’s Talk

You've done the hard part.

Let's make it scale.

Contact

From The Founder

I’m a commercial operator and GTM leader who helps founders of marketplace, platform, and ecosystem businesses turn complex revenue streams into repeatable, durable growth.

At PayPal, Citi, and American Express, I led commercial growth efforts: structuring million to billion-dollar partnerships, designing enterprise sales motions that delivered 138% growth and market-share gains, and building strategies that opened new revenue at scale for both SMB and global businesses. In almost every role, I was the first. No existing motion, no playbook, no pre-built infrastructure. That's where I do my best work. Along the way, I learned that the most important decisions are rarely obvious and that early calls on where revenue comes from, who owns which relationships, and how incentives work together end up compounding for years.

Now I work with founders at that inflection point, when growth is working but complexity is rising to bring clarity to revenue, partnerships, and incentives so the business can scale without depending on you for every decision. If you’re there, I’d like to hear what you’re seeing.

I’m a commercial operator and GTM leader who helps founders of marketplace, platform, and ecosystem businesses turn complex revenue streams into growth that is repeatable and durable.

At PayPal, Citi, and American Express, I led commercial growth: structuring million‑ to billion‑dollar partnerships, designing enterprise sales motions that delivered 138% growth and market‑share gains, and opening meaningful new revenue for SMB and global businesses.

Now I work with founders at that inflection point—when growth is working but complexity is rising—to bring clarity to revenue, partnerships, and incentives so the business can scale without depending on you for every decision. If you’re there, I’d like to hear what you’re seeing.

I’m a commercial operator and GTM leader who helps founders of marketplace, platform, and ecosystem businesses turn complex revenue streams into growth that is repeatable and durable.

At PayPal, Citi, and American Express, I led commercial growth: structuring million‑ to billion‑dollar partnerships, designing enterprise sales motions that delivered 138% growth and market‑share gains, and opening meaningful new revenue for SMB and global businesses.

Now I work with founders at that inflection point—when growth is working but complexity is rising—to bring clarity to revenue, partnerships, and incentives so the business can scale without depending on you for every decision. If you’re there, I’d like to hear what you’re seeing.

You built it. It grew.
Now build the revenue motion it needs.

You built it. It grew.
Now build the revenue motion it needs.