PARTNERSHIPS · REVENUE INFRASTRUCTURE · GTM EXECUTION

Your next phase of growth runs through a partner. Build the motion that makes it work.

Your next phase of growth runs through a partner. Build the motion that makes it work.

BVG embeds with founders and operators to build the partnership infrastructure, playbook, and operating model that turns signed agreements into activated revenue.

RESULTS FROM 20 YEARS OF BUILDING

138%

portfolio revenue growth

61%

revenue growth in 3 months

131M

users reached via platform deal

$28B

portfolio managed

ACTIVE ENGAGEMENTS

You are probably here because one of these is true
The founder carrying it
"I'm the only one who can close a partnership right now."
You know the business well enough to get deals done, but it is taking time you do not have. Nothing will scale until you are not the one doing it.
The deal that stalled
"We signed an agreement six months ago. Nothing has happened."
A signed deal is not revenue. Without the right activation motion, partnerships sit on paper and the relationship goes cold.
The hire question
"We know we need a partnerships person. We do not know who or when."
Hiring before the playbook exists is expensive. The wrong person in that seat for 18 months costs more than the salary.
If any of these are familiar, this is the work BVG does.

BVG is an operator model.

BVG is an operator model.

That means embedded execution built on two decades of doing the work.

That means embedded execution built on two decades of doing the work.

WHAT THE DATA SHOWS

WHAT THE DATA SHOWS

These aren't unique problems. They're predictable ones.

These aren’t unique problems. They’re predictable ones.

When growth depends on the founders, the data looks like this.

30%
slower growth

30%
slower growth

for founder-led sales past $5M–$10M.

85%
of leaders

85%
of
leaders

85%
of leaders

call partnerships critical.
Only 33% have a strategy.

74%
of strategies

74%
of strategies

never reach execution.

Execution is the challenge.

Execution is the challenge.

WHAT CHANGES AT SCALE

WHAT CHANGES AT SCALE

Partnerships are a business

Partnerships are a business

Early on, partnerships are one more thing on the list. At scale that stops working. A partnership is a business you build inside another business. The value has to flow both ways, and you need to know what you are willing to give up before you are ever in the room. Most companies find that out too late.


Companies with mature partnership programs generate 28% of overall revenue through the channel. The gap between that and zero is execution. BVG builds the motion that closes it.

Not sure where you stand?
Take the Partnership Readiness Assessment. Eight questions. Two minutes.

THE BVG METHOD

THE BVG METHOD

A partnership business is built in layers and evolves.

A partnership business is built in layers and evolves.

Our Approach
Develop
Build the right opportunity, motion, and team
Decide
Make the trade-offs the data supports
Deliver
Produce a concrete output at every phase
Develop, Decide, Deliver is how BVG approaches the work at every phase: build the right motion, make the key trade-offs, and leave with something your team can use right away.
Phase 01
Opportunity
"I know I need to evolve my GTM. Is there an opportunity to provide more value to a shared customer?"
You leave with
Partnership thesis, deal motion foundation, and pivot plan
Phase 02
The Deal Motion
"What does the partner actually need from this, and what process keeps this from consuming everything?"
You leave with
Partnership Readiness Profile, Strategic Partnership Deal Motion Playbook, and closed partnership
Phase 03
Management
"Why isn't my product selling through this partner, and what do I need to fix it?"
You leave with
Optimized partnership with clear attribution and resource plan
Phase 04
Scale
"What's the playbook, and when do I hire?"
You leave with
Partnership Performance Scorecard, Scale Playbook, and expansion plan
You enter at the phase that matches where you are
The goal is a partnership business that continues to run after the engagement ends. Your team leaves with the playbook, infrastructure, and operating model to execute without decisions becoming bottlenecks.

WHAT BVG NOW HELPS OTHERS BUILD

20 years of building partnerships for PayPal, Citi, and American Express. Now that experience works for you.

138%

138%

portfolio growth

Structured and scaled from the ground up

Structured and scaled from the ground up

61%

61%

revenue growth in 3 months

One new partnership.
One new market.

One new partnership.
One new market.

131M

131M

users via platform deal

Digital banking partnership

Digital banking partnership

$28B

$28B

portfolio managed

22 platform agreements

22 platform agreements

From The Partnership Brief
Insights on partnership strategy, GTM, and the business of building revenue through partners.
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FROM THE FOUNDER

FROM THE FOUNDER

I’m a commercial operator and GTM leader who helps founders and operators who rely on marketplace, platform, and ecosystem businesses turn complex revenue streams into repeatable, durable growth.

At PayPal, Citi, and American Express, I led commercial growth efforts: structuring million to billion-dollar partnerships, designing enterprise sales motions that delivered 138% growth and market-share gains, and building strategies that opened new revenue at scale for both SMB and global businesses. In almost every role, I was the first. No existing motion, no playbook, no pre-built infrastructure. That’s where I do my best work. Along the way, I learned that the most important decisions are rarely obvious and that early calls on where revenue comes from, who owns which relationships, and how incentives work together end up compounding for years.

Now I work with founders at that inflection point, when growth is working but complexity is rising to bring clarity to revenue, partnerships, and incentives so the business can scale without depending on you for every decision. If you’re there, I’d like to hear what you’re seeing.

I’m a commercial operator and GTM leader who helps founders of marketplace, platform, and ecosystem businesses turn complex revenue streams into growth that is repeatable and durable.

At PayPal, Citi, and American Express, I led commercial growth: structuring million‑ to billion‑dollar partnerships, designing enterprise sales motions that delivered 138% growth and market‑share gains, and opening meaningful new revenue for SMB and global businesses.

Now I work with founders at that inflection point—when growth is working but complexity is rising—to bring clarity to revenue, partnerships, and incentives so the business can scale without depending on you for every decision. If you’re there, I’d like to hear what you’re seeing.

I’m a commercial operator and GTM leader who helps founders of marketplace, platform, and ecosystem businesses turn complex revenue streams into growth that is repeatable and durable.

At PayPal, Citi, and American Express, I led commercial growth: structuring million‑ to billion‑dollar partnerships, designing enterprise sales motions that delivered 138% growth and market‑share gains, and opening meaningful new revenue for SMB and global businesses.

Now I work with founders at that inflection point—when growth is working but complexity is rising—to bring clarity to revenue, partnerships, and incentives so the business can scale without depending on you for every decision. If you’re there, I’d like to hear what you’re seeing.

Sheena

Take the Partnership Readiness Assessment. Eight questions. Two minutes.

Take the Partnership Readiness Assessment. Eight questions. Two minutes.

Take the Partnership Readiness Assessment. Eight questions. Two minutes.

BEACON ◇ VELOCITY GROUP

BEACON ◇ VELOCITY GROUP

© 2026 Beacon Velocity Group. All rights reserved.

© 2026 Beacon Velocity Group. All rights reserved.

BEACON VELOCITY
Direction. Then Speed.
Getting the partnership signed is the easy part.
The founders who scale build the motion to activate it.
Past $5M ARR, the breakthrough isn't more reps — it's the infrastructure that gets a platform or marketplace to carry your product to customers and actually produce revenue. Without it, even the most promising distribution partnerships stall.
Partner Program Development
The infrastructure: tiers, incentives, and co-sell motions that get partners to prioritize you.
GTM Model Design
A go-to-market architecture designed for partnership-led, repeatable growth.
Market Expansion
New verticals, channels, and distribution relationships unlocked with a clear, structured approach.
Sales Team Coaching
Pipeline discipline, enterprise selling, and partner-integrated sales built into your team.
Customer Success & Retention
Post-close revenue strategy tied directly to renewal, expansion, and partner retention.
Revenue Process Optimization
Forecasting, pipeline visibility, and data-driven decisions across the revenue org.
Platform & marketplace partnership expertise
19+ years building the deals that get platforms, marketplaces, and distribution partners to carry your product to consumers — at PayPal, Citi, and Amex. We've turned non-existent or competitively blocked marketplace partnerships into core revenue channels, with a clear GTM motion and an accountable owner on both sides.
A true partner, not just an advisor
We work alongside your team — in the room for deal conversations, closing partnerships, and building the motion with you.
Practitioner-level depth
Commercial judgment from negotiating across the full spectrum. 19+ years of doing the actual work.
SMW
Sheena M. White
Fractional Chief Partnerships Officer (FCPO)  ·  Fintech & Payments
BEACON VELOCITY GROUP
Revenue Advisory
Sheena M. White is a revenue executive with 19+ years building high-value partnerships at PayPal, Citigroup, American Express, and Goldman Sachs. She specializes in structuring complex platform deals, building revenue engines from the ground up, and turning product momentum into repeatable revenue — including a $28B live events portfolio at PayPal and co-leading the Citi × Google digital banking partnership reaching 131M users. Founder of Beacon Velocity Group.
PayPal × Live Nation / AEG / Vivid Seats
Structured exclusive multi-year platform integrations across APIs, checkout, and co-branded payments — 3–5.5 year volume commitments and 11% revenue lift.
$28B TPV  ·  138% Revenue Growth
Citigroup × Google
Co-led the enterprise digital banking partnership for 131M Gmail users, managing negotiations across Google, Citigroup, and regulatory bodies.
131M Users  ·  Built from Scratch
American Express × Marriott
Directed the 7-year Marriott cobrand renewal, structuring Amex payment and loyalty integration into Marriott's global ecosystem alongside JPMorgan.
Multi-Billion Dollar Renewal
American Express × Instacart
Launched the Instacart partnership from scratch — one of the fastest ramps in the merchant portfolio.
+61% Revenue  ·  +4% Market Share in 3 months